The guiding light for all PRITCH London collections is duality in design, seen through classical yet sophisticated creations, that allow the wearer to express their esoteric side. In every collection you will find the essence of PRITCH London distilled in black and white signature combinations, accented with a passion for unique textures and distinctive colours.
Seductive, yet timeless, our silhouettes are defined by signature tailoring and fitted corsets, created to trace the contours of your body. Extravagant yet classic, our designs value functionality as much as creativity. Inspired by the beauty and mystery of art, our designs reveal the innate beauty not only of our muses but also of our signature material: leather.
Realism and imagination are combined to create magic with a material that is notoriously challenging to work with. Creating our unique designs with natural materials requires constant research and innovation. Combining tradition with invention, conventional leather techniques are utilised alongside cutting edge innovation to bring new leather technology to every collection.
Key to ensuring the sustainability of each collection is the made to order basis upon which we operate. We do not keep stock of our collections, rather create each piece personally for you. This is also key to creating the perfect fit. If you would like to find out more about this please visit THE ATELIER.
HARNESSING THE POWER OF ANCIENT MYTHOLOGY
The 'DIVINE BEINGS' collection will elevate the PRITCH wearer to divine status, bringing you the power of ancient Greek mythology through striking silhouettes, unique materials and extraordinary techniques; whilst continuing to use our signature material: leather.
EXPLORING THE DEPTH OF THE MALIAN TRIBAL DANCE
For the 'MALIAN DANCERS' collection PRITCH London explores Africa. Inspired by the Dogon Dancer tribe of Mali, this collection is unprecedentedly bright. The Dogon Dancer is an ancient tribe most famous for their colourful masks and celebratory costumes that represent the world of heaven.
ILLUSION OF FORM
THERE IS AN OPTICAL ILLUSION ABOUT EVERY PERSON WE MEET
The 'ILLUSION OF FORM' collection plays with leather textures and the transformation of styles to create optical illusion. This season we played with new leather techniques, such as pleats, embroidery on invisible mesh and other to add three dimensional visual effects and highlight the beauty of a female silhouette.
WHAT IS REAL AND WHAT IS REFLECTED?
For this collection we have been inspired by Giorgio de Chirico’s paintings of dreamlike landscapes with unrealistic proportions. For PRITCH, it is the unexpected juxtaposition of objects and unreality of his paintings that have inspired an entire collection of tailoring twists and abstracted prints.