WHAT IS REAL AND WHAT IS REFLECTED?
The 'UNREAL REALITY' collection was inspired by Giorgio de Chirico’s paintings of dreamlike landscapes with unrealistic proportions. Surrounded by ancient Greek art throughout his upbringing, De Chirico’s work is infused with its influence; a natural inspiration for this collection which follows in the footsteps of the DIVINE BEINGS collection, which was inspired by the power of ancient Greek mythology.
De Chirico’s influence knows no bounds having inspired the surrealist movement and in turn waves of artists and fashion designers alike. For PRITCH, it is the unexpected juxtaposition of objects and unreality of his paintings that have inspired an entire collection of tailoring twists and abstracted prints.
Constantly drawing inspiration from and reinterpreting the world around us is key to the creation of every PRITCH London collection.